MBA Learnings

Notes from the Technology Management MBA at TUHH / NIT Hamburg (GPA: 1.3, FIBAA accredited, 84/120 ECTS completed).

Modules include: Generative AI for Managers, Digital Transformation, Coding, Innovation Management, Strategy & Leadership, Financial Performance, Sustainable Innovation, and Legal Aspects of Technology Management.

Published notes

Generative AI for Managers - a hands-on, no/low-code course: LLMs, prompting, RAG, agents, GenAI-assisted ML, and building GenAI business cases (with downloadable lab notebooks). Includes my applied Venture Clienting & AI project.
Applied Market & Business Strategy - the “Strategy & Management Game”: strategic analysis, segmentation and positioning, market selection, routes to market and pricing, then pitching and running the delivery project (classic & agile) - all built on one running case, with my team’s submitted work to download.
Global Innovation Management - innovation management fundamentals (types, strategy, Stage-Gate), globalization and megatrends, managing R&D across borders, lead markets and the transnational model, and frugal innovation (“affordable green excellence”).
Economics & Law - the economic way of thinking and its business relevance: demand and supply, efficiency, game theory, market failure, international trade, political economy, and what makes a good investment climate.
Foundations of Business Development - how new businesses get built: spotting and evaluating opportunities, creating customer value and researching the market, and the entrepreneurial-strategy framework of four choices and four go-to-market strategies.
Managing Sustainable Innovations - what sustainability really means, the three sustainability strategies, making innovation and business models sustainable, leading sustainable change, leadership and purpose, and sustainability reporting.
Financial Performance & Management Control - reading the balance sheet and income statement, why profit is not cash, how IFRS decides what is recognised and how it is measured, financial statement analysis with ratios - and then costs, break-even, pricing, performance measurement and the Balanced Scorecard as the tools managers use to steer a business.
Innovation & New Business Proposal - why new ventures fail and what to do about it: business model innovation and entrepreneurial strategy, then the evidence toolkit of segmentation, personas, value-proposition validation, customer journeys, the Kano model, conjoint analysis, the House of Quality and competitor analysis, and finally prototyping and pretotyping under uncertainty, revenue models, pricing and the engines of customer growth.
Innovation & New Business Planning - the plan an investor would fund, in two halves: how innovations get adopted and communicated, digital marketing inbound and outbound, pricing from cost, competition and customer value, and sales and channel management; then entrepreneurial finance - financial projections, ownership and dilution, valuation methods, term sheets and staged financing - with my team’s submitted reports and financial models to download.
Legal Aspects of Technology Management - the law a technology manager actually signs: what law is and how a commercial contract is built, cross-border trade with Rome I, the CISG and ICC arbitration, the GDPR from principles through breach response to international transfers after Schrems II, trade secrets, NDAs and cooperation and cloud agreements, the full IP toolkit from patents to trademarks and copyright, communication and negotiation, and the EU AI Act.